Ace

Ace is a brand for the perfect gentlemen. A conceptual branding of a grooming kit inspired from the 52 playing card deck.

Year
Client
Project


role
Brand Identity Packaging

Project Overview

Ace is inspired by the playing card itself, as the ace spade is the highest ranked card in a deck; the branding is designed to represent power. The concept of a deck was an inspiration throughout the whole branding.

A series of grooming needs for men called "The Grooming Deck." The deck contains every man's essential item to stay perfect. It is made in such a way that all grooming needs are packed into a small self-care bundle.

The packaging designs are inspired by the Kings and Jacks of the deck. Spades, hearts, diamonds, and clubs all represent the unique qualities of each product. The colour pallet is playful and consumer-friendly. Product illustrations are detailed and change with the product's own special qualities.

Products
Hair Products
Beard Oil
Skin Care Serum

THREE OF A KIND

Three different hair products

Hair Wax
Hair Gel
Conditioning Cream

Ace

THE BLUFF PUFF

Beard Oil

FOUR OF A KIND

Four different serum for maintaining the perfect skin

Anti Ageing
Day Serum
Night Serum
Hydrating Serum

Ace