Inspired by how alcoholic beverages are made where Ethanol being a main ingredient. The who brand identity has a huge influence by chemistry and the periodic table.
The periodic table like label is a design solution conceptually planned to express the product flavors in a fun and engaging way. The labels has compelling content that consumers search for in a product or brand: Funny and useful. They grab attention and convince consumers to make a purchase. The branding is structured to be playful and modern — designs that engages, inspires and definitely gets you in the spirit to drink.