A conceptually developed brand where you can explore different international spices and condiments, bringing the idea of the import and export of flavours from different countries into a brand. Pieces of different cultures are held within each Spice Voyage product, and they bring new experiences to taste-buds, all within the home cook's kitchen. The identity of this brand is built upon the voyages of the great explorers who opened up trade routes between countries in the early ages. The brand is mainly focused on the audience that loves travelling and into experiencing new cultures. Spices from different countries do represent cultures, so this is for people who want to try out new things and give a new surprise to their taste-buds. The development of this brand includes conceptually related versions of the logos, style-guides, a line of products, brand extensions, a stationary system line, and a 12-page seasoning booklet.
The logo was conceptually designed with the idea of merging exploration and spices together. If observed closely, the logo is a compass, which is used for navigation. The compass is accompanied by two cinnamon sticks, which are the arrows of direction, and the star anise in the middle is the heart of the whole brand logo.
There are multiple lines of products ranging from sauces to oils and spices. The style is designed mostly using the colors of country flags. These flags are determined by the products and where the ingredients are coming from. The bottles have a storey of ingredients about how these things started trading and interesting facts about product specialties.
The style is designed mostly through the inspirational colors of each country flags and the Art deco era. These flags are determined by the products and where the ingredients are coming from. The bottles have a story of ingredients about how these things started trading and interesting facts about each product specialties.